"This concept of customer engagement and empowerment has been invoked by some of retail’s heaviest hitters. Hiroshi Mikitani, CEO of Rakuten, a global leader in e-commerce, writes: “The most efficient communication process possible is between the two parties [merchant and customer] themselves--without intermediaries.” And CEO “merchant prince” Mickey Drexler is well-known for responding directly to customer complaints at J.Crew."
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